LOFT GEARING UP FOR EXPANDED EVENT!

LOFT EYEWEAR SHOWS are the premier independent luxury eyewear events held annually in New York City and San Francisco.

The LOFT Eyewear Shows New York event is scheduled from March 13 - 15 at new locations in the Chelsea/Hudson Yards district of New York City.

LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. This year will mark the 25th Anniversary of the LOFT event in New York. From it’s humble beginnings as a small group of friendly independent eyewear companies to now in 2025 with a show three times the size of anything that has been before.

Founder, Richard Mewha, “I am amazed at the overwhelming support from our vendors and optical retailers this year. We knew that we would have to grow the event to provide a comprehensive reason for clients to keep coming here. We have added a range of independent, curated frame brands as well as a premium lens company and a lab. We have also encouraged other showrooms in a coordinated effort to boost attendance and embellish the customer experience.”

LOFT NYC will present more than 150 independent eyewear designers in 2 larger locations just 2 short blocks apart between 26th and 28th streets. This year not only features these new larger locations but also the event has added CE classes by several top industry speakers and experts to the schedule. Visitors can schedule all their eyewear appointments and CE classes online right on the LOFT website.

As part of the inaugural Eyewear Design Week in New York, the show will be a major feature and anchor point for the eyewear events and showrooms spread out across the city. The event is designed to curate a sense of adventure and discovery where visitors can visit multiple showrooms and create their own itinerary of activities and experiences.

LOFT Marketing Director, Louis Fullagar said “We are very excited to be staying in New York and are really looking forward to sharing our vision for how independent eyewear events can grow in this space. We have had unprecedented interest in our event in 2025 and have directly spawned and inspired spin-off events firmly putting independent eyewear on the map as has been our mission since day one. We strive to continue creating unique experiences for our end customers and are committed to being the premier outlet for independent designers to share their creations with the world. Staying in NYC was imperative for us and working with other partners on the concept of an annual Eyewear Design Week has been very satisfying.”

Known for it’s excellent catering and beverages, LOFT will once again be the perfect meeting place for industry friends and colleagues while enjoying its relaxed environment. An eyewear escape rather than a traditional trade event, LOFT has always been the place to see the most exciting eyewear designs as well as a unique opportunity to talk to the people behind those designs one on one. The LOFT 25 Year Anniversary party will take place on Friday 14th March at the Chelsea Industrial location.