ULTRA LIMITED > New MIDO Models
ULTRA LIMITED GOES ULTRA FRESH - New models are here for Mido!
Italian brand Ultra Limited is set to unveil four all-new sunglasses at MIDO 2024. Known for its distinctive fusion of elegance and cutting-edge style, the brand is proud to debut the all-new Lido, Pellestrina, Spargi, and Potenza models.
“...we have decided to launch four brand-new styles inspired by models that have consistently stood out as best sellers in the last ten years. Recognising their enduring appeal, we have taken the concepts into a new era, blending their timeless essence with an incredibly attractive, fresh and colourful twist...” Tommaso Poltrone, Ultra Limited
As part of the ground-breaking evolution of the Ultra Limited design concept, a key innovation includes the introduction of a completely new temple design, which boasts meticulously printed striped engravings. Additionally, the front features a unique multi-coloured design accentuated by an additional layer of acetate, resulting in a captivating three-dimensional effect.
This added layer presents a distinct color hue, providing an intriguing contrast that injects a compelling visual element. This design concept, first explored in September with models Bassano, Altamura and Valeggio, adds a new and intriguing layer of intricacy and contemporary flair to the frames.
Redefining sophistication, the trio of cat eye-shaped models - Pellestrina, Spargi, and the Potenza, to be showcased directly at MIDO - epitomise modern style with a rich interplay of contrasting colors and sleek lines, while the beautiful octagonal-shaped model Lido promises to be a statement piece for those who appreciate the bold and dynamic design choices that Ultra Limited represents.
ABOUT ULTRA LIMITED
Ultra Limited was founded by the Italian firm 450 Srl in 2014. The eyewear brand started as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an immediately identifiable and recognisable style, the one-of-a-kind customisable products in the Ultra Limited collection today are characterised by the finest Italian craftsmanship and quality, and creative design ideas with colourful and expressive details and combinations. Popular with celebrity clients who love the unique style of their frames, Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer) and Paolo Nutini (singer songwriter) and many other well-known faces.
Ultra Limited is part of the new OTTIMI CONSORTIUM, the first Italian optical consortium composed of leading optical companies brought together to represent the excellence of Italian production, and the values of distinction and quality of Made in Italy.
