Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, creative spirit of the Paris 2024 Summer Olympics still burns bright!

The explosive colour palette showcases its shades through two-tone, and three-tone combinations blending metal, acetate, and innovative materials. The sports palette has been revisited, playing with delightful, vitamin-rich hues. A true life coach, this sparkling collection celebrates team spirit and will propel you through every day like a race where you give your very best.

Step onto the podium and proudly showcase your colours, attitude, and talents. Overcome every obstacle and unleash the winner within by teaming up with your WOOW!

KEEP GOING empowers you to stay determined and stylish. Featuring a distinct temple design and a balance between boldness and delicacy, these frames are for those who push their limits.

• Highlighted or underlined temple design

• Contours balance presence and subtlety

• Precise craftsmanship for confident wearers

The bold KICK OFF concept stands out with thick, vintage-inspired lines made of ingenious biomaterials. The colour palette is inspired by American or British university sports, offering a chic yet sporty look.

• Thick shapes with a vintage aesthetic

• Dynamic eyewear made from bio-materials

• Colour work inspired by sports aesthetics

TEAM SPIRIT brings style and collaboration together. Featuring a dynamic chain-inspired temple and vibrant bridge design, these glasses represent connection and harmony.

• Coloured temple evokes a chain link, symbolizing connection

• Open and airy design for a light feel

• Unified by a bridge of colour

A dream silhouette, perfectly balanced shapes… SUPER FIT is like the little black dress that always fits like a glove – as comfortable as it is daring and elegant. With an oversized acetate front, a subtle galvanic outline adding sophistication, and thin temples… These iconic sunglasses are designed to make you feel great in your own skin!

• A well-balanced frame with an oversized front and fine metal temples

• Galvanic metal adds refinement, lightness, and highlights the materials

• Large, comfortable glasses (acetate nose pads) that provide full coverage

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

DISCOVER Design Eyewear Group brands at MIDO Milan and LOFT NYC in New York