ULTRA LIMITED > Spring/Summer 2024
Italian brand Ultra Limited is proud to present its captivating Spring/Summer 2024 campaign, which seamlessly combines the glamorous allure of handcrafted frames with the elegance of silk scarves to showcase endless styling possibilities.
Elevating eyewear to new heights, each unique frame is thoughtfully paired with luxurious atelier scarves, a tribute to Italian craftsmanship. Amidst a myriad of bold colour combinations and sophisticated shapes, the company's dedication to artisanal excellence shines through in every detail.
Featuring recent releases showcased at MIDO 2024, including the models Spargi, Lido, Pellestrina, Tropea, and Manfredonia, the campaign imagery draws inspiration from the scarves themselves. With vibrant colours and patterns mirroring those of the eyewear, it creates a striking visual narrative.
“...for the Spring/Summer 2024 campaign, we evolved the decorative scarves concept to empower our models to freely express themselves, show their personality and revel in the playful spirit of our inimitable frames...” Tommaso Poltrone, Ultra Limited.
Best-selling models Catanzaro, Carrara, Brindisi and Siracusa Tortona also take centre stage, with the photographer skilfully portraying the charisma and beauty of Ultra Limited spectacles against a backdrop of turquoise, butterscotch orange and green tones.
ABOUT ULTRA LIMITED
Ultra Limited was founded by the Italian firm 450 Srl in 2014. The eyewear brand started as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an immediately identifiable and recognizable style, the one-of-a-kind customisable products in the Ultra Limited collection today are characterized by the finest Italian craftsmanship and quality, and creative design ideas with colorful and expressive details and combinations.
Popular with celebrity clients who love the unique style of their frames, Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer) and Paolo Nutini (singer songwriter) and many other well-known faces.