T HENRI is a fashion and luxury eyewear brand separating itself from the competition by representing iconic silhouettes and bold natural colors. T HENRI is presenting its debut ETHEREAL campaign, and its striking shapes are instantly recognizable... You will get noticed. T HENRI designs are hand drawn by Tyler Henri, Creative Director. Its Collection is hand-crafted in small batch, collectible micro-productions in Sabae, Japan. Its commitment to innovation is rewriting the rules of luxury in the pursuit of perfection.

ETHEREAL, by definition, describes something too perfect for this world - which is what T HENRI's upcoming release ensures. Each of T HENRI's unique limited serialized batch production utilizes sustainable materials and upstanding labor practices to deliver excellence. This collection will be the largest release yet for T HENRI, including nine new acetate styles and four new metal styles. The ETHEREAL Collection is releasing in Autumn / Winter 2022, debuting at SILMO in Paris, France, on September 25th, 2022.

ETHEREAL by T HENRI is expected to be distributed across ten countries spanning the globe, exclusively at authorized T HENRI retailers. This collection offers all-new and original hand-drawn styles constructed from sustainable, "cotton-based plastic" and structural components forged in 4a Titanium and doused in 18K Gold finishings. These styles are built with a constructivist mindset to stand the test of time. ETHEREAL by T HENRI are heirloom eyepieces to be passed to future generations at price points from MSRP range of USD 899 - USD 1,000.

T HENRI galvanizes its heritage and inspiration through studying the most exotic automobiles and the ennobling features produced by the world's best automotive brands. The ETHEREAL AW22 release takes this brand one step further, implementing modern engineering practices with old-school, Japanese hand-crafted construction methods, achieving aerodynamics on the new ETHEREAL AW22 Beta Titanium styles.

The construction elements for these Beta Titanium frames start in a Wind Tunnel. These four styles, coined the Drophead, Berlinette, Scud, and Longtail will be offered in four exclusive colorways, featuring two-tone 18K Gold finishings. From a front perforated titanium grille to vector fins welded on the temple arms, these spectacles are nothing short of a wonder to the modern world. All styles are limited to 99 or fewer pieces, engraved with the serial number and accompanied by a certificate of authenticity. Once they are gone, they are gone forever.

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