ROLF > Ready for New York
Rolf’s creative rollout for the LOFT NYC eyewear show includes charismatic frames made from wood, stone and a species of the prolific and abundant producing Euphorbiaceae plant!
You can view the new collections at the LOFT in New York this week! Hudson Mercantile - 500 W 36th St (corner of 10th Ave) www.lofteyewearshow.com
Working with wood means working with precision.
Invented more than a decade ago in Weissenbach, Austria, our wooden glasses convey a sense of connection with nature through their textures and warmth.
Kids frame of the year – Kudu by Rolf.
Congratulations and winning “kudo” are in order for Rolf, who are the proud recipients of the Love Award in the Children’s category, organised by 100% Optical in London. This significant achievement was for their stunning, robust and durable design for youngsters – Kudu. The frame is part of Rolf’s substance collection – distinctive, superbly eco-friendly designs crafted in Austria from beans – yes! Beans! It’s true!
The substance collection of children’s frames incorporates Rolf’s innovative technology, as well as enduring quality and safety that appeal to parents who are purchasing them.
About Rolf
An exciting new chapter in eyewear history unfolded in 2009 with the launch of Rolf handcrafted wooden frames. Fast forward to today, and the Austrian company located in the Tyrol has accumulated – so far – a total of 85 awards for their innovative designs sourced from Nature.
Rolf’s foundation is quality, innovation, and crafted excellence beyond the eco-hype. The family-owned independent company produces creative eyewear from natural materials: wood, stone and beans. The curious, open-minded team at Rolf love to work with living materials, and the wood frames convey a connection to Nature through the material’s texture, warmth and beauty.
In their Austrian atelier where everything is sustainably produced, Rolf individually crafts frames in a variety of locally and internationally sourced woods and stone that create unique characteristics for each design. Detailing and technical precision is also beautifully demonstrated in each frame.
The Rolf Collection includes award-winning designs for men, women and children, and is available in specialty optical boutiques across the globe.