ROLF > Award Winning Wire Collection
Wire Collection Earns Sustainability Milestone In Milan
Austrian eyewear manufacturer Rolf is among a select group of companies in the optical industry that have earned official accreditation for sustainable eyewear.
The company’s commitment to sustainability, natural materials and innovation was recognized by panels of experts at Mido’s inaugural CSE (Certified Sustainable Eyewear) Awards in Milan recently, with its Wire Collection earning in the European Sunglasses category.
CSE scrutinizes sustainability in the global eyewear industry and is operated in collaboration with trade fair Mido, Italian optical goods trade body ANFAO, and product certification institute, Certottica. Winners in each category will be able to use a new CSE denotation, following detailed analysis of the entire life cycle of a product, including resource extraction, raw materials, manufacturing, distribution, use and disposal.
Rolf’s innovative 100% plant-based material made from rapidly renewable castor beans and advanced 3D printed production methods, means the Wire Collection scores high on biodegradability, but low on impact to the planet.
Frames in the Wire Collection are defined by the colored bio-based threads inlayed within the frame’s structure, elevating style, functionality, and sustainability. Timeless frame shapes are no longer just stylish fashion accessories, they can now make a clear statement about preserving our planet.
Rolf managing director Bernhard Wolf underlined the importance of earning the new accreditation: “The CSE Award is all about sustainability, and that makes it the perfect fit for us and our corporate values. In combination with our fastidious design requirements, with the Wire Collection we have been able to create a product that blends closeness to nature with a contemporary feel. Made in Austria, naturally.”
Rolf now looks to expand its global network with like-minded sales partners and sustainability ambassadors. Our innovative, sustainable, and now, accredited, eyewear proposition offers unique opportunities for collaboration and growth. Anyone that would like to join us on our sustainability journey are encouraged to get in contact with us to explore potential partnerships.
About the Rolf brand
Rolf is nature, innovation and spirit. And a love of nature. This is where the raw materials come from that are shaped by creative hands into timeless designs. Behind Rolf is a family and a great team that creates eyewear that inspires people with a lot of emotion and unconventional methods. On Planet Rolf, new ideas are developed every day. And a handful of them are already making countless wearers happy.
With every pair of glasses sold, Rolf wants to change the world a little bit - and contribute to making regionality, transparency and humanity more visible and inspiring. All Rolf eyewear is designed, developed and handcrafted in Weißenbach, Austria, and shipped to more than 50 countries around the world. Wooden glasses, stone glasses, bean glasses - sustainable by nature.
Rolf. Naturally handmade.
See the ROLF collection at the LOFT NYC eyewear show in April in New York!