Inspired by human ingenuity and innovation, OVVO Optics’ 2022 campaign pays tribute to the pursuit of progress. The performance and precision in each pair of OVVO frames empowers the world’s innovators to explore the technology of the future.

Visually, the campaign depicts the places where inspiration takes form, where the theoretical becomes technical. It tells the story from a modern laboratory, exploring concepts in a multidimensional process that calls upon designers’ and material scientists’ deepest knowl- edge, experiences, and intuition. Each year, it’s the same process that inspires OVVO Optics’ new collections of corrective frames and sunglasses.

True to the brand’s legacy for uncompromising quality, each pair is crafted from technologically advanced, ultra-durable, light materials to meet the highest standards. Technology is at the core of the OVVO brand, combining modern design with groundbreaking innovations. Using materials originally implemented in spacecraft, we’re able to produce virtually indestructible frames.

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