LOFT NYC returns again in 2015 with exciting new brands and a setting that's guaranteed to stimulate the senses once more.

This year the LOFT is pleased to announce the addition of the eponymous BLAKE KUWAHARA collection. A legendary designer in the luxury eyewear sector, Blake Kuwahara recently debuted his collections at SILMO and MIDO and is extremely excited about the first showing in New York City. The other new addition is EYE CLOUD PRO, the practice management software company pioneered by Ivan Samuels. Both these new additions combined with the pioneers of the LOFT NYC concept will ensure another busy 4 days of eyewear launches and surprises.

Finding the LOFT is easy as it is only one block from the front door of the Javits Center at Hudson Mercantile, 500 W 36th St New York (see map).

For many a visit to the LOFT is part of the New York ritual. The venue is open an extra day (Thursday) to accommodate the extra traffic and for those wanting to come into NYC a day early. This is an excellent opportunity to visit with all these collections before the Expo madness begins. The vendors all provide something unique for the eyewear connoisseur with the latest collections from ANNE ET VALENTIN, THEO, BEVEL, CLAIRE GOLDSMITH, FRANCIS KLEIN, SALT., FACE A FACE, WOOW and ROLF SPECTACLES all showcasing their latest releases.

You can check LOFT NYC out on Facebook at www.facebook.com/loftnycand at the website www.loft-nyc.net