J.F.REY is launching a new line of robust, lightweight, and aesthetically sophisticated optical frames for men. Increasingly ambitious, technical, and innovative designs that once again set the brand apart and highlight its expertise and unique culture of materials. High-technical performance, creative construction, rich aesthetics, and quality manufacturing: the signature of top-of-the-range design.

The metal frames series is distinguished by one-piece high-performance titanium face gradually thickened: a technical and ambitious milling process that adds volume and robustness to the design, while totally contrasting with the lightness of the structure. The originality of the concept lies in the design of a tailor-made Flex hinge: a one-piece structure without any screw, an exclusive innovation developed by the design studio and protected by patent. The hinge is made up of three layers of stainless steel enhanced with a technical assembly of carbon or glass fibers depending on the version: an ingenious construction that strengthens the temples while adding a touch of elegance. Satin-finish color palettes create visual coherence in graphic duos that are emblematic of the brand, and always highly expressive.

The collection also features a range of frames that rethink innovative Flex hinges around acetate faces. A creative way that allows the possibility of exploring new aesthetic dimensions and telling new stories of styles.

Find J.F.REY at SILMO Paris Hall 7, Booth E104 and also at LOFT San Francisco

www.jfrey.fr