GIGI STUDIOS > New Campaign - The Breakfast
Unscripted connections happen every day, yet how easily do we overlook their significance? In the randomness of life, there is potential for the extraordinary, even in the most trivial circumstances.
The Breakfast, GIGI STUDIOS' SS24 campaign, captures the essence of serendipity in a seemingly ordinary moment - a casual breakfast interaction among strangers.
Set in the picturesque L'Empordà, Maja, Gabriel, Anna, Ives, Dorcas, and Dante come together at their hotel table, sharing a worldwide famous morning ritual of the first meal of the day. Embraced by magnificent green fields and a warm summer glow, the group bonds (and blends) with Nature, celebrating its presence in the awakening of a new day.
The time they share may be brief, yet it is sufficient to offer a glimpse of their different personalities through subtle interactions. Their essence is revealed in the small details: candid gestures, the way food is arranged on the plate, fleeting glances, small talk, polite smiles... These are strokes in a bucolic painting of the perfect summer day, capturing the beauty of first encounters.
Capturing the beauty of first encounters, there is potential for the extraordinary, even in the most trivial circumstances.
These are strokes in a bucolic painting of the perfect summer day.
Committed to sustainability, a significant part of SS24 collection has been handcrafted with bio acetate and recycled acetate.
The designs of GIGI Studios are a statement of individuality and creative expression. The new collection is composed of meticulously handcrafted models that blend fashion with a perfect fit. Glasses are lighter thanks to thinner acetates and carefully designed inner bevels that reduce weight. Committed to sustainability, a significant part of SS24 collection has been handcrafted with bio acetate and recycled acetate. Always using noble materials, which, thanks to artisanal craftsmanship, allow us to create identity-defining glasses.