GIGI STUDIOS presents one of its most awaited projects: the new corporate headquarters in Sant Cugat del Vallès (Barcelona). A 1200 m2 area transformed into an inspiring and contemporary environment. A serene, warm and elegant space that, without losing sight of functionality, moves away from the traditional office and becomes a creative studio that relays the brand’s values and the care and delicacy with which GIGI STUDIOS devises its collections.

AN OPEN AND BRIGHT SPACE THAT ENCOURAGES CREATIVITY

The new headquarters occupies an entire floor of an office building with four façades and a rectangular floor plan. One thousand two hundred square metres have been cleared to achieve an ample, open space favouring the team’s interaction and synergies. In addition, the warehouse, logistics and quality teams are kept in the old headquarters, as it was necessary to expand these spaces as well.

The renowned architect Isern Serra, who had previously been in charge of the pop-up store in Ibiza and the trade fair stand, designed the minimalist atmosphere and Mediterranean touches. Patricia Ramo, CEO and creative director of GIGI STUDIOS, has led the design decisions and approach to the project. “The new office is a dream come true. A space that is much more than an office or a corporate headquarters and will be the stage and hub for the new products and events we are organizing”.

“The idea we wanted to convey most in the space is creativity. All the elements have been custom- designed as if they were small works of art”, explains Isern Serra, the architect in charge of this project.

Therefore, each large area of the new GIGI STUDIOS location is conceived from a large custom-designed sculptural object.

In the west area, there is a large circular stainless steel sofa with a double function: on the inside, it is a sofa, and on the outside, it is a work table and storage for design books. This large piece is a welcoming element and a stylistic statement that invites you to let yourself be surprised.

In the eastern area, the singular element is a large C-shaped bench that evokes craftsmanship and tradition, intrinsic concepts of the brand.

THE SHOWROOM, A 360 DEGREE BRAND EXPERIENCE.

The showroom is a unique space in the new GIGI STUDIOS headquarters. For Patricia Ramo, CEO of GIGI STUDIOS, it is the perfect space to receive the most important clients: “The new showroom offers a 360 degree brand experience. We want our customers to be part of the process behind the creation of our eyewear, to see how we work, to explain the history and strengths of our brand, and also to spend some quality time with them and thank them for the trust they place in us year after year”.

The showroom is divided into two areas, one for exhibition and the other for meetings, which form a minimalist atmosphere and give the collections centre stage. The product is displayed on two large sculptural tables that serve as displays. These concrete tables are supported by two pieces of Roman travertine marble carved by the artists of the Barbany quarry. On the ceiling, circular artwork luminaires illuminate the space, and at the back, a tiered piece of furniture, also made of artwork, serves as a display. Large backlit shelves house the collection, and finally, another unique element is the mirror cabinet, which hides a large screen.

THE KITCHEN, A MEETING PLACE.

With a decidedly Mediterranean inspiration, the kitchen has been conceived as a serene, homely, welcoming meeting space. A place that encourages dialogue between the team. Particularly noteworthy is a large concrete island finished in micro cement that constitutes the central element of the kitchen, and its subtle curve in the front vertical plane gives
it a sculptural quality. Two large five-metre-long communal tables structure the space, where the team eats and holds informal meetings. Both the tables and the accompanying stools were designed especially for this project.

In addition, the kitchen is adjacent to the showroom so that both spaces merge at the brand’s events and invite you to culminate the evening with dinner.

MEETING ROOMS AND OFFICES, LIGHT AND INSPIRATION.

The offices are located in a curved tunnel, the wall of which has a niche sofa that opens up to give access to them. The offices are the only small enclosed spaces with the best views. Inside, a low architectural column helps support the concrete desk, and a wooden side unit can be used to keep more personal items.

The iconic Cesca chair sits at the table, and Knoll’s Wassily chair and Flos’ Bellhop lamp form a neat reading nook.

The main meeting room occupies one of the corners with the most light and views of the outdoor greenery. A large concrete table structures the space, and the FF CHAIR chairs by Friends and Founders have been chosen as a counterpart, seeking lightness but simultaneously a sculptural singularity.

ABOUT GIGI STUDIOS

GIGI STUDIOS, which stands for craftsmanship and excellence, is a reference in the optical industry. Its eyewear combines tradition, innovation and artistic exploration, making it unique. From its origins in Barcelona as a family business to becoming a major global brand, the evolution of GIGI STUDIOS is a testament to its commitment to quality and attention to detail.

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