GIGI STUDIOS > Good Luck Campaign
GIGI STUDIOS’ FW 24/25 campaign, ‘Good Luck’ uncovers the peculiar (and very personal) world of lucky rituals and superstitions.
The new designs for the season are bold and contemporary, continuing our commitment to avant- garde design, sustainability, and creative expression.
Discover finely crafted gradients, modern, delicate silhouettes, and exquisite details in our VANGUARD collection. Moreover, we are introducing an XL version of our ICONS’ Brooks model, now available in a sun version for the first time. Our MEN’s Optical line features a fresh take on the pilot style. We are also thrilled to unveil warm, earthy color palettes with soft highlights in the XS models and a special rimless design in our LAB collection.
The campaign invites us to reflect on the concept of luck as a true enigma and a source of uncanny joy. It can arrive unexpectedly or finally show up to fulfill our long-awaited desires.
Review the chapters of your life, and you’ll likely find that some of your most meaningful moments were strokes of luck - being given a complimentary coffee at your favorite coffee shop, attending an unplanned party or getting a seat upgrade while checking-in for your flight...
Searching for four-leaf clovers, tossing coins into fountains, making a gratitude list, carrying lucky charms, crossing fingers, gifting flowers... The list to evoke good luck is endless and varies from person to person, family to family, culture to culture. That’s the beauty of it, how broad its concept is. But beyond these rituals, luck is, most of all, a combination of a positive attitude and...pure chance!
Chance is the surprise element, reminding us to make room for the spontaneous, and opening us to new and exciting experiences.
Some call it destiny or divine intervention; we like to call it luck. Welcome to GIGI STUDIOS Fall/Winter 24-25.
VANGUARD
Where sophistication meets a fashion-forward attitude.
The new additions to the VANGUARD Optical and Sun collections stand out for their unique gradient acetates, crafted through numerous trials, necessary to achieve the perfect shades.
The Anja and Rosalia models’ earthy and ochre color palette captures the essence of Fall and Winter, with subtle highlights that enhance the design. Discover carefully selected gradients in the Lumi and Ramona models, ranging from dark to lighter tones. These gradients have been meticulously developed in both vertical and horizontal orientations, the key to achieving this collection’s feminine and vanguardist aesthetic.
Regarding innovation, Vanguard features daring shapes sculpted from lightweight acetates, showcasing intricate angles and bevels. Technical advancements include new hinges, customized components engraved with our new logo, and an expanded range of colors for our bestseller models.
ICONS
Timeless elegance, casual style.
The ICONS collection blends classical inspiration with a modern twist in its unisex designs, featuring pure shapes and exquisite details. This season’s surprise is the reinterpretation of our iconic Brooks model into an XL version, now available in both Optical and Sun lines - a classic already.
The ICONS Sun collection continues to evolve with innovative mixed constructions and lateral laminations, brought to life in various colors and tonalities. Their transcendent character makes trends endure a lifetime.
MEN
Statement designs for the modern man.
With its robust and contemporary models, the MEN collection is the choice of creative men who take ownership of their style.
Discover GIGI STUDIOS’ take on the iconic pilot design with a new Optical model featuring an extraordinary metal frame destined to become a new favorite. In the MEN Sun collection, the new hexagonal and square-shaped frames in dark blue and green shades are perfect for an Autumn look, bringing more character to your personal style.
And because GIGI STUDIOS is about adding personality even in the smallest details, a novelty in both MEN Optical and Sun collections is a subtle step on the lateral side of our frames that accentuates their distinctive qualities.
XS
Extra small, extra style.
The XS collection features delicate silhouettes in striking, compact designs tailored for smaller faces with bold personalities—the essence of GIGI STUDIOS in its most condensed form.
This Fall/Winter, the XS collection presents a completely renewed display of contemporary, feminine, bold shapes balanced with a warm color palette. Handcrafted with meticulous attention to detail, every design decision carefully considers the special character of each model alongside necessary technical adaptations, ensuring a harmonious and perfectly integrated result.
LAB
Innovative, ultra-lightweight design for the minimalists.
Our LAB collection is high-tech and experimental, pushing the boundaries of materiality to create models that seem weightless. The new acetate pieces continue the clean lines of previous collections but stand out for their renewed color palette. Overall, LAB models are elegant with a discreet touch.
The latest LAB family addition is our very first rimless eyewear in Optical and Sun versions. This smart, frameless design is available in four different models and introduces a versatile concept. Mix and match lenses with bridges and temples in rich shades of red, green, and brown to craft your own unique autumnal style. Enjoy creative freedom with GIGI STUDIOS!
About GIGI STUDIOS
The history of GIGI STUDIOS is a testament to our passion for craftsmanship. Since our beginnings in 1962 in Barcelona, we have maintained a steadfast commitment to evolving and meeting the needs of a trend-savvy and discerning audience. Handed down through generations, this dedication has allowed us to grow into a globally recognized brand. At the core of GIGI STUDIOS is an unwavering focus on craftsmanship and creative expression, enabling us to consistently offer quality and sophistication in an accessible way.
See the new collection for yourself at SILMO Paris and LOFT San Francisco!