DITA ANNOUNCES DITA-LANCIER: ADVANCED LENS TECHNOLOGY FOR LAND, SEA, AND AIR.

DITA Group has launched its DITA-Lancier collection with a brand new concept offering customers a unique proposition in the eyewear marketplace with our powerful take home “Two-week Test Drive Program” led by an experienced team of close to 60 global sales representatives. See the world better without sacrificing style!

DITA-Lancier was designed to enhance and optimize visibility for Land, Sea and Air. Offering an exceptional experience for many environments, the collection is made in Japan and is available in a variety of timeless shapes designed for a classic, enduring style. Equal parts form and functionality, DITA-Lancier showcases proprietary features that make this ideal for everyday wear or life’s adventures.

DITA-Lancier has seasoned brand ambassadors who push the limits of speed and endurance in some of the most technologically advanced and competitively compelling arenas of sport. The DITA-Lancier collection is a celebration of these unrivaled athletes who, like DITA, excel in their endeavors.

The DITA-Lancier sunglass collection offers advanced lens technology for an exceptional visual experience in many environments. All of our customized lenses are hydrophobic, oleophobic, scratch resistant and have a premium AR coating. DITA-Lancier uses a lens material with clarity almost that of glass while being ultra lightweight.

The full polarization and high contrast of our Land lens provides increased clarity, revealing vibrant colors and optimal visibility while on land. This lens is great for driving, running, cycling or practically any activity on land. Our Sea lens gives maximum polarization to reduce the glare of ocean and water environments. For high-altitude, open air environments that require more clarity, try our Air lens.

Featuring no polarization for maximum contrast and depth perception making it the ultimate lens for the mountains, golf, tennis or any ball-striking sports. The DITA-Lancier sun collection uses a high quality TR90 material on many styles, which is an ultra lightweight nylon based material, designed to be lighter than acetate for all day activities. Optimized for comfort our TR90 frames include sculpted racing lines to further reduce weight.

The DITA-Lancier optical collection is made of Ultralight Titanium that was designed to be thinner making it exceptionally comfortable for all day wear. The Ultralight Titanium is much lighter
than competitive use of stainless steel while maintaining its durability. Lighter than just three quarters, the majority of our frames weigh in around 20 grams. The collection’s distinctive super-thin profiles with coin-rim etching offer consumers a unique experience that is stylish and wearable for all day use.

DITA-Lancier has created uniquely functional frames that are ideal for activities using our proprietary features that focus on durability, lightweight comfort, and intentional ergonomic design. DITA-Lancier uses a screwless hinge system that serves as a service-free hinge that is pinned providing a longer product life than other notched or screw systems. Designed with a custom anti-walk hinge pin with open/close assisted detent feature that holds temples open or closed ensuring additional support during activities.

All frames feature an enhanced temple tip that is a square shaped cutout detail designed to allow interface with our proprietary DITA-Lancier Retention Cord, adding an additional layer of security for performance. Additionally coming equipped with adjustable textured anti-slip injected nose pads designed for all day comfort. The majority of the collection also have adjustable soft-touch anti-slip temple tips enhancing comfort and stability.

DITA-Lancier is offering branded free-standing display options built with high-end materials that are backlit showcasing the product for stunning in store displays. Paired with our customized window program we equip our Authorized Retailers with captivating imagery that emphasizes the DITA-Lancier stylish lifestyle.

DITA-Lancier invites the industry to test drive our frames for themselves. Our powerful take home “Two-week Test Drive Program” allows any customer to purchase a DITA-Lancier frame, take it home and compare it against their other lenses for up to two weeks. We believe your eyes do not lie, if our Advanced Lens Technology does not exceed your expectations bring them back for a full refund.

Experience DITA-Lancier and see the world better without sacrificing style!

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