UNVEILING BUGATTI EYEWEAR COLLECTION TWO BY LARRY SANDS AT SILMO ‘23

Collection Two successfully debuted at the prestigious SILMO trade show in Paris, France, September 29 - October 2, 2023. This global gathering of optical professionals, fashion enthusiasts, and industry leaders served as the perfect platform to showcase the collection’s opulence and innovation.

BUGATTI, renowned for its unparalleled automotive innovation, is thrilled to announce the highly anticipated launch of its second collection of luxury eyewear, designed by optical legend Larry Sands, whose legacy spans over 60 years of incredibly successful eyewear brands— ®Chrome Hearts, ®Matsuda, ®Kieselstein-Cord, ®Shamballa Eyewear, ®Paradis Collection, and the ®Optical Shop of Aspen dynasty.

Synonymous with cutting-edge design and exceptional craftsmanship, the new collection features 16 meticulously crafted eyewear designs that seamlessly blend opulence with optical functionality. Each design echoes the essence of BUGATTI’s legacy of luxury automobiles and serves as a testament to the brand’s commitment to pushing boundaries.

“I am thrilled to present our second luxury eyewear collection to the world at SILMO 2023. It is true embodiment of BUGATTI’s values of luxury, elegance, and innovation. This collection represents a harmonious blend of design excellence, premium materials, and my artistic vision,” says Createur Larry Sands. “Our first collection was really just the beginning. With twice as many styles, collection two really has something for everyone.”

For over 110 years, BUGATTI has been at the pinnacle of the automotive industry, creating the most exclusive next-generation hyper sports cars. Following Ettore Bugatti’s motto: “If comparable, it is no longer BUGATTI”, the BUGATTI Eyewear Collection is just that— incomparable, capturing the rich essence of BUGATTI automobiles in a wearable form.

Drawing inspiration from BUGATTI’s rich heritage of high-performance automobiles, the second collection of eyewear designs showcase sleek lines, bold contours, and intricate detailing that echo the brand’s commitment to excellence and precision engineering. Other details taken from the world of BUGATTI include the unmistakable red macaron emblem, precision laser cut radiator grill patterning, the famous EB insignia and Ettore Bugatti’s signature.

The brand’s dedication to perfection is reflected in the intricate interplay of materials and design elements. Premium materials of distinction used through out the collection include .925 sterling silver, real carbon fiber, macassar ebony wood and mother of pearl inlays, grade 5 Japanese titanium, 18K gold and black palladium accents. Each piece is meticulously constructed to deliver a unique style and luxurious aesthetic.

Collection Two is currently available at select authorized retailers:

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