BRETT EYEWEAR > Distinguished Gentleman’s Ride NYC
BRETT Eyewear is honored to be a partner of the recent 2024 edition of the Distinguished Gentleman's Ride in New York!
Originally inspired by Mad Men series character Don Draper, dressed in his finest to ride his motorcycle, the Distinguished Gentleman's Ride is a themed parade bringing together tens of thousands of vintage bikers around the world.
This Ride gathers a community of passionate gentlemen around the world, who support charitable initiatives with their trademark elegance, and help break down stereotypes associated with the world of motorcycling.
Funds raised by the DGR are invested in the fight against prostate cancer and men’s mental heath actions worldwide through their official partner, Movember.
Since 2012, $45 million has been raised via 500,000 participants in 121 countries.
To immortalize this partnership, the talented photographer Peter Domorak highlighted the values on which DGR is built. Among these are community and friendship. The project gathered many passionate BRETTMEN, including @CaryByron (Triumph Brooklyn) and @NoriSukeyoshioka posing in style in front of Nori's 1969 Triumph TR6C Trophy.
Iconic New York City locations such as the Dumbo neighborhood in Brooklyn provided the perfect decor.
Justine Dievart directed this photoshoot for BRETT EYEWEAR, with Peter Domorak as the photographer and models Cary Byron and Nori Sukeyoshioka.